In March 2016 we decided to create a new logo. After 5 month of developing we decided on a the brass monkey.
The brass monkey
The monkey as a landmark of the town is said to have been mentioned as early as the 15th century. However, they do not know for sure. Nevertheless, there is an evidence of a monkey as a feature of the town from the 17th century that however was placed on the other site, i.e. not on the Old Bridge. That monkey stood with a mirror in his one hand and touched with the other his backside. The river Neckar used to be the border towards the realm of the archbishop of Mainz, and its not an accident that the back of the monkey is towards Mainz.
The mirrow in his hand refelects the person looking at it and makes it self-aware about himself